During the researching process, I thought that it would be appropriate to look at a range of certificated films in order to see if they have any conventions to the genre and which ones corresponded with each classification. Therefore, I looked at the film opening scene of Blade (1998) to see the difference between this 18 film and the 12 film The Brothers Grimm (2005). The film opening scene of Blade is very clever because it introduces the villains to the audience right from the very start (the vampires) using horror and shock factors in order to bring the audience into the film. The main persona of this scene (a young male) is lead into what the audience believe is a slaughter house and the male is slightly confused on why he is lead there. The mise en scene in the slaughter house appears to show bodies being carried in the bags and not farm meat which along with his reaction creates uncertainty and foreshadowing for the audience because they know that something cruel will happen to this man.
When they both go into the main scene location the audience see what appears to be a party/club scene where a lot of young people are raving to music – therefore making the music diegetic in the narrative because the it is part of the narrative sphere of the film. The music used is modern and brings the scene together because it is combining folklore (the vampires) with modern elements to draw the audience into the situation.
Lighting is used in order to intensify the situation and also to convey the modern twist because of the strobe lighting picking out the characters’ expressions and the effect of everyone’s faces going from light to dark continuously – maybe representing the people of looking human and normal but are actually have a dark side to them; their vampirism.
The horror genre is introduced to the scene when the sprinklers overhead start to release ‘blood’ out to the vampires and the main persona (the man) is stunned by their behaviour and the cinematography helps the audience to know his distress because of the close-up shots used of him and the vampires surrounding him. Because the blood is used, the audience know about vampires and their relationship with blood and so understand the situation with just this use of symbolism.
In terms of the typography used, the style of the
titles are simplistic and are bold, enabling them to stand out to the audience while they are still watching the scene behind them. The use of the red font colour also has connotations to danger and lust – which is a common theme throughout folklore involving vampirism.
Marvel Entertainment (one of the production companies of the film), have been very successful in creating films from comic series and because the audience were probably aware of the character Blade from the comics and had a background knowledge on the characters, it draws the audience into the scene to when the main persona of the film Blade appears and defeats all of the vampires; which also creates the fantasy and action genre because of the conventions of vampires and fighting being involved in the scene.
The audience for this text is aimed to be over 18s because of the classification of the film being an 18. Therefore, the audience should intentionally have been created for over 18 year olds, unless one detail in the film was looked in greater detail and classified it as an 18. Because of the horror and fantasy genre combined, it should be aimed at younger adults (18-25) but could appeal to an older audience also because of the action elements to the film. The uses and gratifications theory can be applied to this film because the audience being 18-25 for example, could suggest that they watch Marvel Comic films in order to divert from their lives – a way of escaping life and enjoy watching someone else have the tougher time than them – which can be used simultaneously with the entertainment aspect in order to attract the audience into the narrative.
Overall, by looking at this film and looking at The Brothers Grimm (2005), I know that there are different ways of approaching the genre in order to achieve the entertainment value of the film for the audience and that also different techniques can be used in order to approach the narrative without having to use the bad language and violence aspects to make it suitable for an older audience – the intertextuality to folklore for instance.
When they both go into the main scene location the audience see what appears to be a party/club scene where a lot of young people are raving to music – therefore making the music diegetic in the narrative because the it is part of the narrative sphere of the film. The music used is modern and brings the scene together because it is combining folklore (the vampires) with modern elements to draw the audience into the situation.
Lighting is used in order to intensify the situation and also to convey the modern twist because of the strobe lighting picking out the characters’ expressions and the effect of everyone’s faces going from light to dark continuously – maybe representing the people of looking human and normal but are actually have a dark side to them; their vampirism.
The horror genre is introduced to the scene when the sprinklers overhead start to release ‘blood’ out to the vampires and the main persona (the man) is stunned by their behaviour and the cinematography helps the audience to know his distress because of the close-up shots used of him and the vampires surrounding him. Because the blood is used, the audience know about vampires and their relationship with blood and so understand the situation with just this use of symbolism.
In terms of the typography used, the style of the
titles are simplistic and are bold, enabling them to stand out to the audience while they are still watching the scene behind them. The use of the red font colour also has connotations to danger and lust – which is a common theme throughout folklore involving vampirism.Marvel Entertainment (one of the production companies of the film), have been very successful in creating films from comic series and because the audience were probably aware of the character Blade from the comics and had a background knowledge on the characters, it draws the audience into the scene to when the main persona of the film Blade appears and defeats all of the vampires; which also creates the fantasy and action genre because of the conventions of vampires and fighting being involved in the scene.
The audience for this text is aimed to be over 18s because of the classification of the film being an 18. Therefore, the audience should intentionally have been created for over 18 year olds, unless one detail in the film was looked in greater detail and classified it as an 18. Because of the horror and fantasy genre combined, it should be aimed at younger adults (18-25) but could appeal to an older audience also because of the action elements to the film. The uses and gratifications theory can be applied to this film because the audience being 18-25 for example, could suggest that they watch Marvel Comic films in order to divert from their lives – a way of escaping life and enjoy watching someone else have the tougher time than them – which can be used simultaneously with the entertainment aspect in order to attract the audience into the narrative.
Overall, by looking at this film and looking at The Brothers Grimm (2005), I know that there are different ways of approaching the genre in order to achieve the entertainment value of the film for the audience and that also different techniques can be used in order to approach the narrative without having to use the bad language and violence aspects to make it suitable for an older audience – the intertextuality to folklore for instance.
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