Showing posts with label Evaluation. Show all posts
Showing posts with label Evaluation. Show all posts
Thursday, 7 April 2011
Thursday, 24 March 2011
2. How does your media product represent particular social groups?
I have used this ‘drawing pin and board’ style for this question because I thought that it would be appropriate for the murderer and horror genre, as some murderer characters in films have pinned their victims pictures on boards or cut out their pictures from newspapers and stuck the headlines with them to give them a visual reminder:
5. How did you attract/address your audience?
After conducting target market feedback (shown in question four), I have found that the majority of the audience members would be happy to watch and pay to see my film if it was released. Some of the key feedback that I have received was that the apple should have been made clearer (by having the hand fall and the apple roll near Dan’s feet for example). I also received that the film opening was more of a horror film than a fantasy as so maybe did suit the target audience more because fantasy can be sometimes for a younger audience. I found that the females liked the product more though overall, but half of the males seemed to be interested – I think that the basis of the fairytale/folklore side cannot appeal to some males, but that depends on personal taste. I therefore think that I have managed to attract and address an audience effectively for my product by the use of conventions of the horror films that I had researched (such as Van Helsing for the shadow effect that seemed to impress quite a few people). From this audience research, the future of the project seemes to be quite positive as I have managed to grab an audience for the product.
6. What have you learnt about technologies from the process of constructing this product?
1. Adobe PhotoShop Elements – In order to create the logo background using the ‘swirl’ and the ‘diagonal line’ tools. I have learnt that when making a background logo, it is probably best to experiment with the tools on PhotoShop in order to get an unusual background that suits the ‘Enigma’ title.
2. Adobe Premiere Elements – In order to complete the post-production stage of my film opening – using the transitions and some of the colour effect tools. I have never used this software before now and so I have learnt as I have produced (experimenting with the features along the way). This therefore did not limit down what tools to use (because I did not just use the ones that I knew about).
3. HD Camera – For use during the shooting process and throughout. I have used the movie recording feature before and so have just given me the opportunity to experiment with its usage (angles, movement etc.)
4. Tripod – For use during the shooting process. I have learnt how different angles and positions of the tripod/camera can give a certain effect to the whole piece.
5. DVD Disc – In order to transport/backup the footage that I had filmed. Also, I used a DVD as one of the ways to present my work to the audience for feedback.
6. IPod – Another method of exhibiting my product to my audience for feedback.
7. Prezi – A presentation tool that I have used to mind map my ideas when researching and evaluating.
8. YouTube – For research methods into film openings and also to present my final product/prelim task.
9. Blogger – The method that I have used in order to present the process of creating my product from research to finished product.
10. Google – Mainly used for researching ideas to see what products were already out in the market.
10. Google – Mainly used for researching ideas to see what products were already out in the market.
11. Roxio Sound Editor - For editing the music and some dialogue to enhance and make it clearer/more tense for the audience.
12. Microsoft Office Software (Word, PowerPoint, Publisher) – In order to present my work while researching. Also, I used PowerPoint and Publisher to convert screengrabs into JPEG images for presentation.
7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
As I have used the Apple Mac Software for my Preliminary Task (IMovie) and have used Adobe Premiere Elements for my product, I have used two different pieces of software. However, I have gained and developed skills that I did use previously in IMovie using Premiere Elements such as changing the audio to try to get the character’s voices as clear as possible (which was quite a tricky job with the strong wind in the background). I have developed the skill to really fine tune the work so that the whole film flows and keeps the audience interested but yet gives them enough information still and have made sure that my creativity has been shown in the dialogue and the mise en scene.
In terms of cinematography, my skills as to plan exactly where the camera will be placed on set (to make sure that the 180 degree rule was followed) has improved and has shown me that organisation is key when producing a film. I have improved on the range of shots that I have used since my preliminary task (different angles and different shots such as close ups, mid shots, long shots and some zooming effects). This has made the final product more interesting and more creative as the varying of shots can build tension in horror films (POV Shots for example).
I have also learnt on how important the camera shots are and how empty space above the subject can really break the flow of the film (as there was in my preliminary task). More time was spent trying to match on the action and focus the audience’s attention to the actual subject matter and not empty space around it. Reverse/Parallel shots have been used more effectively in my final product because I have used closer shots and a stationary tripod to make sure that the over-the shoulder shots do not suddenly change and disrupt the attention to the dialogue and mise en scene.
As I had never used Adobe Premiere Elements, I think that I have gained a lot of knowledge about the software and what effects can be generated with it as well as using it in conjunction with PhotoShop in order to make the logo. Experimenting has been the biggest skill that I think I have improved on because I have learnt to try different techniques/effects/camera angles before saying that they won’t work or ‘suit’ the whole product – when they actually might after testing them. A lot of work has gone into making sure that my creativity side has shown through the product by really picking the mise en scene, makeup effects and cinematography (such as the lighting). I hope and think that the audience feedback has supported this idea and has shown that I have developed through this course by enabling my artistic side to show in my filmmaking (for example, the Enigma Studios logo).
In terms of cinematography, my skills as to plan exactly where the camera will be placed on set (to make sure that the 180 degree rule was followed) has improved and has shown me that organisation is key when producing a film. I have improved on the range of shots that I have used since my preliminary task (different angles and different shots such as close ups, mid shots, long shots and some zooming effects). This has made the final product more interesting and more creative as the varying of shots can build tension in horror films (POV Shots for example).
I have also learnt on how important the camera shots are and how empty space above the subject can really break the flow of the film (as there was in my preliminary task). More time was spent trying to match on the action and focus the audience’s attention to the actual subject matter and not empty space around it. Reverse/Parallel shots have been used more effectively in my final product because I have used closer shots and a stationary tripod to make sure that the over-the shoulder shots do not suddenly change and disrupt the attention to the dialogue and mise en scene.
As I had never used Adobe Premiere Elements, I think that I have gained a lot of knowledge about the software and what effects can be generated with it as well as using it in conjunction with PhotoShop in order to make the logo. Experimenting has been the biggest skill that I think I have improved on because I have learnt to try different techniques/effects/camera angles before saying that they won’t work or ‘suit’ the whole product – when they actually might after testing them. A lot of work has gone into making sure that my creativity side has shown through the product by really picking the mise en scene, makeup effects and cinematography (such as the lighting). I hope and think that the audience feedback has supported this idea and has shown that I have developed through this course by enabling my artistic side to show in my filmmaking (for example, the Enigma Studios logo).
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