<< Background information on the film Sweeney Todd (2007).
By looking at the opening sequence of Sweeney Todd (2007), I have noted down the timings and the titles/credits used during the animation sequence. Using the Prezi Presentation tool, I have written down the timing of each title given and have included an image of every other title to show the font colour and font used.
Typography – The font style used is an older looking font in order to create the atmosphere that the film is set in the Victorian period before any characters are introduced. Also, the white font colour against the darker backgrounds enables the names of the main cast and departments to be seen clearly by the audience.The animation of the blood really adds atmosphere to the setting because the audience may be already aware of Sweeney Todd and so the blood in the rain at the beginning and the main aspects of the narrative being shown (such as the chair and the pies) makes the audience feel involved in the narrative at the very beginning and makes the plot exiting and draws the audience in.
There are roughly about five seconds between each
title, enabling the audience to gain the title’s information but not leaving them there too long for them to bore the audience. By only doing five second intervals, the audience can be drawn into the narrative because of the fast paced titles and the background being very dramatic as well.
This research has enabled me to know which names are included in the opening sequence to a film and what typography goes well with the mise en scene (including the font and the font colour).
